eSalon is an American company that has changed the way people dye their hair at home. Founded in 2010, it provides fully customized kits rather than standard boxed dyes, each crafted individually by professional colorists. The process begins with an online questionnaire where you share your hair history, condition, and desired result. A colorist then creates a personalized formula and ships it directly to your door with everything you need for application.
The brand is aimed at women who want salon-quality results at home while saving time and money. Whether you’re seeking the perfect shade, covering gray, or refreshing your look, eSalon promo codes, coupons, and trial offers make it easy to get started with professional results.
How to save on purchases at eSalon
Professional at-home hair dyeing can be very cost-effective, and eSalon offers several ways to save.
- Take advantage of the new-customer offer
This is the easiest and most affordable way to try the service. New customers typically receive their first kit at a heavily reduced trial price, often with a 50% discount or more. Even at this low cost, you get a personalized formula along with a complete set of accessories—brush, gloves, clips, and color-protecting shampoo and conditioner. Using a new-customer coupon can make the trial even cheaper, letting you test both the product and the service with minimal investment.
- Subscribe to the “Color Plan” (auto-delivery)
After your first order, you’re enrolled in the subscription program, which remains the most cost-effective way to maintain your look. Regular shipments come at a lower price than one-time purchases, and occasional promo codes can provide additional discounts. Delivery frequency is flexible (every 2–12 weeks), and you can postpone or cancel shipments anytime.
- Look out for promo codes and coupons
Occasionally, eSalon offers promo codes and coupons that give extra discounts on subscription orders or related products like shampoos, masks, and styling items. Using a coupon can often be combined with other discounts to maximize your savings.
- Join the eSalon Rewards loyalty program
By becoming a member, you earn points with every order as well as through reviews and other activities. These points can be used for discounts on future purchases or exchanged for complimentary products. Watch for exclusive loyalty promo codes, which can unlock additional coupon savings.
The referral program is generous: share your personal link with a friend, and they’ll get their first kit at a special price using a referral coupon. Once they complete a purchase, you receive account credit (for example, $20) to apply to your next kit. Inviting just a few friends could cover the cost of your next order, effectively giving you a significant discount.
- Savings compared with salon visits
The biggest financial advantage often comes from skipping expensive salon appointments. One eSalon kit—including the treatment and care products—typically costs about the same as, or even less than, a basic root touch-up at a mid-range salon, let alone a full dye job. Using a promo code or coupon on top of the kit’s price can boost your overall discount even further.
The team at Adventures of a Couponista believes every woman deserves her ideal look. We help you achieve salon-level results at home without overspending by tracking trial deals, referral bonuses, promo codes, and coupons from eSalon—all gathered in one place so you can try new shades with confidence and savings.
How to apply an eSalon promo code
eSalon coupons and promo codes are often applied automatically when you use special links, especially for new customers. If you have a separate discount code, follow these steps:
- Copy the promo code from our page.
- Visit the official website, esalon.com, and start building your profile.
- Complete the questionnaire about your hair and the shade you want.
- On the checkout page for your first kit, find the line labeled “Do you have a gift card or promo code?” and check the box.
- Paste your coupon into the “Promo Code” field that appears, then click “Apply.”
- Make sure the discount is reflected in your order total before completing the purchase.

Current offers
- 50% off (or more) your first kit: The main promotion for new customers, making it easy to try the service at a low cost.
- Generous referral program: Get a $20 credit for each friend who orders their first kit.
- Subscription discounts: Ongoing reduced pricing on hair color for all auto-delivery subscribers.
- Free consultations with a colorist: Enjoy unlimited online consultations with your personal colorist as part of your subscription.
These and other current promotions, including available coupons and discounts, are all listed on eSalon’s page on the Adventures of a Couponista website.
Advantages and features
- Full personalization: Instead of a standard dye, you receive a unique formula blended by a professional colorist specifically for you, considering your hair history, the amount of gray, and your desired result.
- Professional quality at home: eSalon uses salon-grade dyes to deliver rich, long-lasting color with complete gray coverage.
- Consultations with a colorist: You can reach your personal colorist anytime to discuss results or adjust your formula before your next session.
- Convenience: From consultation to delivery, the entire process takes place online, letting you get salon-quality results without leaving home.
Product range
- Custom Hair Color Set: A complete kit including personalized dye, developer, shampoo, conditioner, skin stain remover, gloves, and an application brush.
- Hair Care Essentials: Shampoos, conditioners, masks, leave-in treatments, and heat protection products.
- Styling Products: Hair sprays, mousses, and serums.
- Additional Coloring Options: Lightening kits (Light Set) and color-refreshing tinted masks (Tint Rinse).
eSalon represents a major shift in at-home hair treatments, bringing professional results within reach for every woman. The service tackles the main challenges of home coloring—unpredictable outcomes and hair damage. With personalized formulas, high-quality ingredients, and ongoing guidance from professional colorists, you can achieve consistent results while enjoying a significant discount compared with salon visits.